• THE OUTLAW OCEAN

  • THE OUTLAW OCEAN

  • THE OUTLAW OCEAN

Showcasing the gritty and lawless realm rarely seen

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The high seas are beyond the reach of international law – and beyond the beat of most reporters." Pulitzer-Prize-winner and former New York Times journalist, Ian Urbina, sailed out into uncharted territories. Urbina sets out on a years-long quest to investigate murder at sea, modern slave labour, environmental crimes and quixotic adventurers. Part travelog, part true-crime thriller, this 7-part series takes listeners to places where the laws of the land no longer exist.

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Client

Los Angeles Times

Year

2022

Services

Art Direction, Brand, Motion, Print, Web

Art Direction, Brand, Motion, Print, Web

Brainstorming

Typically, I begin projects with team-oriented or autonomous ideation methods, which can include mood boards, mind mapping, etc. For this project in particular, I was looking to capture a gritty, ominous tone, gathering certain images which convey a feeling or an artistic quality that I admire (texture, composition, typography, etc.).

Brainstorming

Typically, I begin projects with team-oriented or autonomous ideation methods, which can include mood boards, mind mapping, etc. For this project in particular, I was looking to capture a gritty, ominous tone, gathering certain images which convey a feeling or an artistic quality that I admire (texture, composition, typography, etc.).

Brainstorming

Typically, I begin projects with team-oriented or autonomous ideation methods, which can include mood boards, mind mapping, etc. For this project in particular, I was looking to capture a gritty, ominous tone, gathering certain images which convey a feeling or an artistic quality that I admire (texture, composition, typography, etc.).

Challenges/Constraints

Since this was based on the reporter’s book, it was important to balance distinct qualities from the source material such as the dreary sky or dark, treacherous seas with our new approach, which needed to align across other’s expectations (the host, client, sponsor, legal, etc.).

Challenges/Constraints

Since this was based on the reporter’s book, it was important to balance distinct qualities from the source material such as the dreary sky or dark, treacherous seas with our new approach, which needed to align across other’s expectations (the host, client, sponsor, legal, etc.).

Challenges/Constraints

Since this was based on the reporter’s book, it was important to balance distinct qualities from the source material such as the dreary sky or dark, treacherous seas with our new approach, which needed to align across other’s expectations (the host, client, sponsor, legal, etc.).

Initial Concepts

Initial Concepts

The road to final direction

After exploring different compositions with the creative team and reviewing with the client, we've landed on something, which we’ve found best spoke to the essence of the show and other’s expectations and was also adaptable to the bespoke episodic series.

The road to final direction

After exploring different compositions with the creative team and reviewing with the client, we've landed on something, which we’ve found best spoke to the essence of the show and other’s expectations and was also adaptable to the bespoke episodic series.

The road to final direction

After exploring different compositions with the creative team and reviewing with the client, we've landed on something, which we’ve found best spoke to the essence of the show and other’s expectations and was also adaptable to the bespoke episodic series.

Metric Success

Metric Success

Metric Success

Overall, this podcast exceeded all expectations for the organization and was even nominated for Ambies “Podcast of The Year” and “Best Reporting”.

Overall, this podcast exceeded all expectations for the organization and was even nominated for Ambies “Podcast of The Year” and “Best Reporting”.

"Crushed the goals"

  • Impressions Goal: 11M Impressions

    • Over delivered on impressions by 300%

  • Exceeded click goal by 70%

  • Exceeded download goal by 30%

  • First show to secure promo offering from Apple News, ahead of any LAT shows

    • Goal: 100k impressions, Delivered: 261k 

    • Increase in Apple followers when running on 11/4 and 11/7

  • Co-brand efforts helped propel interest in show and sustain downloads week after week

"Crushed the goals"

  • Impressions Goal: 11M Impressions

    • Over delivered on impressions by 300%

  • Exceeded click goal by 70%

  • Exceeded download goal by 30%

  • First show to secure promo offering from Apple News, ahead of any LAT shows

    • Goal: 100k impressions, Delivered: 261k 

    • Increase in Apple followers when running on 11/4 and 11/7

  • Co-brand efforts helped propel interest in show and sustain downloads week after week

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©DylanHarris