THE TIMES
THE TIMES
THE TIMES
Rethinking how the news should sound to California listeners
Rethinking how the news should sound to California listeners
Rethinking how the news should sound to California listeners
Rethinking how the news should sound to California listeners
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Richard wanted to be seen more as a creative developer to attract more of creative development work. I helped him with the art direction and design on this project. The result is a solid portfolio website with a lot of unique personal touches.
Richard wanted to be seen more as a creative developer to attract more of creative development work. I helped him with the art direction and design on this project. The result is a solid portfolio website with a lot of unique personal touches.
Richard wanted to be seen more as a creative developer to attract more of creative development work. I helped him with the art direction and design on this project. The result is a solid portfolio website with a lot of unique personal touches.
Client
Client name
Year
(2022)
Services
Art direction, Web design, Interaction design
Art direction, Web design, Interaction design
Brainstorming
It was our responsibility to educate ourselves about the Romani diaspora and understand communities we're not too familiar with. It was about communicating with the clients of Romani descent to further acknowledge and ask about distinct qualities which speak to Romani culture. It can include the patterns found in the wardrobe, the art, and more.
Brainstorming
It was our responsibility to educate ourselves about the Romani diaspora and understand communities we're not too familiar with. It was about communicating with the clients of Romani descent to further acknowledge and ask about distinct qualities which speak to Romani culture. It can include the patterns found in the wardrobe, the art, and more.
Learnings
There was an artistic overlap between other cultures upon first glance, but it was about acknowledging the subtle differences which make it distinct and apparent such as the Romani flag icon, California poppies and an abstract, psychedelic at-times arrangement throughout the episodes. Something that was beyond the typical tarot cards, which the client implored. In order to translate to different mediums, a pattern design to be used throughout the series is what we've found to be most effective.
Learnings
There was an artistic overlap between other cultures upon first glance, but it was about acknowledging the subtle differences which make it distinct and apparent such as the Romani flag icon, California poppies and an abstract, psychedelic at-times arrangement throughout the episodes. Something that was beyond the typical tarot cards, which the client implored. In order to translate to different mediums, a pattern design to be used throughout the series is what we've found to be most effective.
Make more organic
Create specific design elements
Make a darker palette
Final Direction
We’ve landed on the final direction by giving the clients various design directions, which spoke to Romani culture. They resonated well with the prominent serif wordmark and the floral pattern brought in the 3rd dimension to give a new perspective in a modern and bold design approach. After green-lighting the final direction, we’ve embarked on all things marketing.
Final Direction
We’ve landed on the final direction by giving the clients various design directions, which spoke to Romani culture. They resonated well with the prominent serif wordmark and the floral pattern brought in the 3rd dimension to give a new perspective in a modern and bold design approach. After green-lighting the final direction, we’ve embarked on all things marketing.
"Really amazed by all of the artwork!"
-Paulina Stevens, subject of the series
